That brings us back to the chicken sandwich. To promote its Zinger spicy, crispy chicken sandwich, KFC designed an animatronic, bucket-shaped satellite and partnered with World View Enterprises to launch it to (the edge of) space on a Stratollite, a platform capable of controlled flight in the stratosphere.
With actor Rob Lowe putting his own spacesuited spin on Colonel Sanders, KFC promoted the Zinger 1 space mission in television commercials and online throughout the first half of 2017. The sandwich won’t be consumed upon landing, but it was ready to take a selfie, tweet, drop a coupon from altitude and deploy a flag all while on livestreaming HD video. Spaceflight has never been so finger lickin’ good.
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